A New Option – The Purpose Active Suite

By Tom Bradley

We have some exciting news to share. We’re adding to the investment options at Steadyhand. The Purpose Active Suite, managed by Craig Basinger (Chief Market Strategist, Purpose Investments), is now available to our clients. Craig has been running these three funds – the Purpose Active Conservative, Active Balanced and Active Growth Funds – since 2023, and the same strategies as separately managed accounts since 2015. And now we are introducing the Steadyhand Class, versions of these funds specifically for Steadyhand clients.

Let me explain what we’re doing and why.

A Different Way of Building a Portfolio

Craig has built a great reputation and for good reason. And importantly, he does it differently than I do. 

My perspective, along with the fund managers we’ve chosen, builds portfolios from the bottom up. We start with a company, assessing its people, growth prospects, profitability, financial strength, and of course, its valuation. We’re aware of the macroeconomic landscape, but the emphasis is on picking companies that will do well over time, no matter the economic path. 

Craig starts from the other direction. As an economist, he takes a top-down approach, starting with the macro picture. On factors like interest rates, energy prices and geopolitics, he uses his team’s assessment to shape how his portfolios are structured. He too is hyper aware of the quality of companies and their valuations, as well as a favourite topic of mine, investor sentiment, but his point of emphasis is different.

The Purpose Active Suite is different in another way. Craig uses index funds to gain exposures to industries and asset classes when he thinks they’re the best option. 

I should note, however, that Craig and I both do something that’s not common in the investment industry. We explain ourselves (although I admit, he does it better than I do and in more detail). Craig walks investors through each shift he makes in the portfolio as it happens.

Why Have Both

Diversification isn't just about spreading your money across different asset types, but also across different ways of thinking. Craig’s and my approaches are anchored on the same investment principles, but we approach portfolio construction very differently. Neither way is better. They're both pointed at the same goal, which is what makes these additions complementary.

To be clear, nothing is changing with the funds you already hold. This isn't a replacement, but rather an addition.

What to Do Next

If you're curious and want to learn more about the Purpose Active Suite, we encourage you to look at the fund profiles. Then, if we’ve piqued your interest, reach out to an Investor Specialist and see how these funds might fit into your portfolio.

Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Important information about the Steadyhand funds is contained in our Simplified Prospectus. Please read the prospectus before investing. Mutual funds are not guaranteed, their values change frequently, and past performance may not be repeated.