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Your financial story is unique. Let’s craft a plan for it.

Whether you’re building wealth or priming for retirement, we’re here to guide you with personalized advice and an easy-to-follow plan.

Our purpose is to provide you with a better investing outcome and a simpler, more human experience — with a steady hand.

Thousands of investors have made the switch from the big banks and brokerages. Isn’t it time you joined them?

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How we can help you achieve your goals

  • Actual client care and clear-cut advice
    Understanding your financial goals is our top priority. Our client service team are seasoned pros who are ready to listen, ultra-accessible, and focused on providing clear-cut advice.
  • We focus on buying good businesses, not trading stocks
    Our world-class fund managers are focused on making you money, not chasing indexes or the flavour of the month. Just tried-and-true investment management.
  • Refreshingly low fees
    Our fees are among the lowest in Canada, about half of what you’ll pay at a bank. And we reward client loyalty—because it’s the right thing to do.
  • We put our money where our mouth is
    You have confidence knowing we’re invested alongside you—over 80% of our team’s own financial assets are invested in our funds. Indeed, we eat our own cooking.
  • No beating around the bush
    You’ll always get the straight goods, from total transparency in our reporting and communications to how we run our business. We’ve built our reputation on being an open book.

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We're Here To Help.

You can reach us at 1 (888) 888-3147 7am to 5pm PST Mon-Fri. We answer all calls within 10 seconds, over 90% of the time. Or, book a meeting with one of our Investor Specialists.

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“It was the right decision”

Hélène's story about her decision to invest with Steadyhand

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Latest News & Views

June 11, 2025

It's official: Steadyhand is now proudly part of the Purpose family

We’re excited to share that Steadyhand is now officially part of the Purpose Unlimited family! This marks a new chapter in our mission to deliver better investing outcomes and a more personalized experience for Canadians.

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June 5, 2025

The big pension question: Should you commute your defined benefit plan?

Thinking about commuting your defined benefit pension? In our latest Coffee Break video, Certified Financial Planner Ashley Gordon joins us to break down what you need to know about this major financial decision.

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Say goodbye to transfer fees!

Transfer Fee Reimbursement Program

Transfer an account(s) to Steadyhand worth $50,000 or more and we’ll reimburse the transfer fees, up to $150 plus tax.

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A simpler, more rewarding way to invest.

Get started with as little as $10,000.

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“I can't think of anyone I would trust more with my money.”

“You can't find active management with this level of service at such a low fee anywhere else.”

“Firmly committed to transparency... a rare and welcome occurrence in this industry.”

“In many ways, the firm has provided the very things we’ve been screaming for in a fund company.”

“Timely and informative communications, and the personal touch [of] a small firm.”

Frequently Asked Questions

  • Who owns Steadyhand & what measures are in place to safeguard my assets?
    Steadyhand is owned by Purpose Unlimited, an independent Canadian-owned financial services firm based in Toronto. Purpose’s mission is to be the leader in modern, client-focused financial services.

    There are several measures in place to protect mutual fund investors in Canada. It's crucial to note, however, that the safeguards do not protect investors against the decline of an investment due to market fluctuations.

    Investors’ primary line of defense comes from the way mutual funds are structured. The assets in our funds (e.g., stocks, bonds, cash) are held by a third-party custodian (CIBC Mellon) and cannot be accessed by us for any business purposes or activities other than the purposes related to fulfilling the investment objectives of the funds. As well, neither Steadyhand nor any of the companies involved in providing services to our funds have any claim to the funds’ assets. They belong to the funds themselves, and, in turn, the unitholders of the funds. This segregation of ownership ensures that the unitholders of our funds are the only individuals (or entities) that have access or claim to the assets within them.
  • Do you offer advice, and what is the scope of your offering?
    Advice is an integral part of our offering and is included as part of our all-in fund fees. We encourage you to take us up on it.

    The first step we take is to explore your personal financial situation and objectives. We aim to get a good grasp of your unique circumstances by asking about things such as your financial goals, tolerance for risk, and debt, among others. After we get to know you, we move on to building a custom portfolio. We’ll recommend a Strategic Asset Mix (SAM) for you. This is simply a long-term mix of stocks and bonds that we feel will provide you with the best opportunity to meet your objectives. Next, we’ll suggest a mix of our funds to get you to your SAM. Once your portfolio is set up, the market will do its thing. And we’ll do ours. We’re here to provide a steady hand through our ongoing communications and reporting. To read more about our advice offering, click here.
  • Who are your clients, and what type of investor is Steadyhand a good fit for?
    Steadyhand is licensed to offer our funds to Canadian residents of legal age in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. We have clients from the ages of 18 to 90+, with portfolios that range from $10,000 to $10 million. Our average client is in their mid-50’s and has approximately $300,000 invested with us.

    Steadyhand was built for investors looking for a firm that offers clear-cut advice, crisp & friendly service, low fees, and a well-defined investment approach. Our offering has attracted many mid-life professionals that were unhappy with their previous firm, often a bank or brokerage. We feel we offer ‘high-net-worth investing’ for everyday Canadians.
  • What are your fees, and how do they compare to others?
    Fees range from 0.45% to 1.78% (our most popular fund, the Founders Fund, has a fee of 1.34%). These costs are all-in. We do not charge any transaction fees, administrative fees, or exit fees in the event you choose to close your account. In addition to our low base fees, we offer reductions based on the size of your assets with Steadyhand and your tenure with the firm. Fee reductions are made in the form of special distributions of additional fund units at month-end. Our Fee Reduction Program is designed to reward investors who have entrusted significant assets with Steadyhand, as well as long-standing investors in our funds.

    Our average client’s fee is around 1.0%, which is among the lowest in our industry and considerably less than the fees charged by the big banks.
  • Can I purchase your funds through my investment advisor or discount broker?
    Many, although not all, discount brokerages and advisory firms offer the funds in our lineup. The funds do not pay trailing commissions to third parties and as a result, some firms choose not to offer them. Unfortunately, we have no control over which firms choose to include them on their platform.

    The Fund codes for the Steadyhand funds are as follows:

    Steadyhand Savings Fund - SIF110
    Steadyhand Income Fund - SIF120
    Steadyhand Founders Fund - SIF125
    Steadyhand Builders Fund - SIF128
    Steadyhand Equity Fund - SIF130
    Steadyhand Global Equity Fund - SIF140
    Steadyhand Small-Cap Equity Fund - SIF150
    Steadyhand Global Small-Cap Equity Fund - SIF160
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