by Scott Ronalds
When I’m trying to get a hold of someone, I hate being put on hold or into a queue. I’m sure you do too.
It’s why we pick up our toll-free number (1-888-888-3147) within three rings 97% of the time. But if you do happen to fall into the 3% that gets put on hold, you won’t hear muzac or soothing spa music. We hate that too.
Your ears will be treated to something a little different — an original track on sound investing principles. That’s right, long-term thinking, embracing risk, and keeping an even temperament ... all put to a beat.
It’s a bit of a risky move, composing a song about a topic that can be pretty dry. But we tried to have some fun with it by collaborating with Abdominal and the Obliques to give it a unique spin.
We figured the end result, titled Sound Investment, wouldn’t be everyone’s cup of tea. But so far, clients seem to love it. I was even on the phone with someone the other day who asked if I could put them back on hold so they could listen to the rest of the tune.
So without further ado, here’s the extended track. You can also listen to it on SoundCloud.
Clearly, we were snubbed at the Grammys last night. But what do pop stars know about investing, anyways.
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