In today's National Post, Jonathan Chevreau writes about Steadyhand Investment Funds in a story entitled: 'A tough way to start a fund'. 

This article certainly reminds Neil and me of the challenges we face in selling directly to the consumer.  But in doing so, it also alludes to the fact that we're deviating from the traditional model and are trying to make dramatic improvements to what is currently available. The following line captures both themes: "But those who try to build a truly better mousetrap - as Bradley appears to be intent on doing - may find a harder road to hoe."