By Neil Jensen

Last week I published our deliberations on whether to launch a client referral program.

We had good response via the blog’s comments, email, and in person. In part this was because we asked for feedback, and in part it was because our clients were passionate about the issue.

While there were a few who favoured the idea of being directly rewarded for referring new clients, the majority felt that it tarnished our reputation of integrity, and made us look too much like the banks. Most of our clients have indicated that they are already referring us to others because they’re happy with our offering.

We’ve decided that the reputational risk isn’t worth any potential upside, so we won’t be proceeding with the referral program.

As an aside, we found the exercise of sharing an interesting business issue with our readers to be very helpful, and will be doing more in the future.